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Luxury and sustainability used to feel like opposing forces. At D'Montrio, they've always been the same thing.
Something fundamental has shifted in how people choose where to stay. According to hotelagio.com's Sustainable Travel Statistics Report 2026, 84% of global travellers say that travelling more sustainably is important when they plan a trip and 93% say they want to make more sustainable choices. That's not a niche it's mainstream.
And yet for too long, sustainable accommodation has meant a choice between conscience and comfort. Recycled paper straws in a cramped room. Environmental credentials at the expense of elegance. The implicit suggestion that caring about the planet requires accepting less.
D'Montrio rejects that premise entirely.
At our eight Zone 1 London properties -
Westminster, Fitzrovia, Notting Hill, South Kensington, Baker Street, Liverpool Street, Farringdon Apartments, and the newly launched Gloucester Road, sustainability isn't a marketing layer applied on top of the product. It's built into the fabric of how we operate.
This is what that looks like in practice.
London's hospitality industry has a meaningful environmental footprint. According to Adventuretimes.co.uk 's March 2026 report on eco-friendly stays in London, hotels in the capital can produce up to 7 million kilograms of waste per year and simple operational changes like LED lighting, water-saving fixtures, and recycling infrastructure can reduce that figure by 30–50%.
The demand for change is coming from guests themselves. According to Adventuretimes.co.uk, 48% of UK travellers are now more likely to choose accommodation that follows sustainable practices and 41% actively look for accommodation with credible green credentials before booking. Searches for eco-friendly London holidays have risen 50% year on year. (Source: Adventuretimes.co.uk, March 2026.)
According to the Booking.com Sustainable Travel Report cited by Ethos in April 2026, one in three travellers across every generation which includes Gen Z, Millennials, Gen X, and Boomers who plans to stay at a sustainability-focused property in 2026, with intent figures that are virtually identical across all age groups. Sustainable travel, the report concludes, is no longer a younger generation's project. It is everyone's.
For D'Montrio, this isn't a trend to respond to. It's a position we've held from the beginning.
We want to be clear about something that most hospitality brands aren't: sustainability is a journey, not a destination. D'Montrio is committed to continuous improvement across every property and the practices below represent where we are today, not a set of aspirational claims about where we hope to be.
Here is what we actually do:
Every D'Montrio property operates with LED lighting throughout one of the most impactful single changes available to any building, reducing lighting energy consumption by up to 75% compared to traditional incandescent bulbs. Smart climate control systems allow guests to set temperatures that suit them without running heating or cooling continuously in unoccupied rooms.
The result is a meaningful reduction in energy use per stay without any compromise to guest comfort. Guests arrive to a well-lit, well-temperatured apartment. The energy behind that experience has been used as efficiently as we know how to use it.
According to travel.dfaappointment.net's Eco-Friendly Hotels London Guide, LED lighting and smart climate control are among the highest-impact sustainability investments available to London accommodation providers and among the most verifiable for guests who want to understand what a brand's green credentials actually mean in practice.
D'Montrio apartments are fitted with low-flow fixtures and water-efficient appliances across all properties reducing water consumption per guest without affecting the quality of the experience.
According to Condor Ferries' 100+ Sustainability Statistics 2026, 27% of travellers say they would like the option to opt out of daily room cleaning specifically to reduce water usage and 35% consider energy efficiency and water conservation to be the most important sustainability criteria when choosing accommodation.
D'Montrio's weekly housekeeping model is complimentary for all stays, provided Monday to Friday is structurally more water-efficient than daily hotel housekeeping by design. Less frequent linen washing. Fewer cleaning cycles per stay. Proportionally lower detergent use. For a guest staying seven nights, the difference in water and chemical usage compared to a daily-housekeeping hotel is significant.
This isn't a sacrifice. It's a different model, one that happens to be both more sustainable and more respectful of the guest's own space and routine.
In-room recycling bins are provided across D'Montrio properties, making it straightforward for guests to separate waste throughout their stay. We work to minimise single-use plastics across our operations in line with the broader direction of responsible hospitality.
We want to be honest here: waste reduction in hospitality is an ongoing challenge, and D'Montrio continues to develop its approach across all eight properties. What we can say with confidence is that the infrastructure for responsible waste disposal is in place for every guest and that our operational model, by its nature, generates less waste per night than the traditional hotel format.
The self-catering model is the structural argument. A guest cooking their own breakfast in a D'Montrio kitchen generates a fraction of the packaging waste of a hotel kitchen producing individually plated meals for dozens of guests simultaneously. According to Adventuretimes.co.uk, 70% of travellers now prioritise locally sourced food and 54% actively focus on reducing food waste. A fully equipped D'Montrio kitchen puts both of those priorities directly in the guest's hands.
D'Montrio's furnishings are thoughtfully sourced with sustainability in mind and our cleaning products are non-toxic, reflecting both our commitment to environmental responsibility and our care for guest wellbeing. The spaces you stay in have been designed with materials chosen to last reducing replacement frequency and the consumption of resources that disposable or low-quality furnishings demand.
This matters more than it might initially appear. According to hotelagio.com's Sustainable Travel Statistics 2026, travellers are willing to spend up to 12–20% more for accommodation labelled environmentally responsible because they understand that quality and sustainability are connected. A well-made piece of furniture that lasts ten years is both a better guest experience and a more sustainable one.
Here is the sustainability case for serviced apartments that the industry rarely makes explicitly and should make.
Longer stays mean fewer flights per night of accommodation.
According to the EU Tourism Platform's March 2026 report, slow travel and longer stays in fewer destinations is one of 2026's most significant sustainable travel trends, with tourists opting for longer stays specifically to reduce their carbon footprint from frequent flying. A guest staying at D'Montrio for ten nights generates a fraction of the aviation carbon of a guest taking five separate two-night city breaks across five different destinations.
For the full case for longer London stays and why the economics make sense - read "The Rise of the Long Stay: Why More Travellers Are Booking London for a Week or More" here.
Self-catering is inherently lower-impact than restaurant dining.
Every meal cooked in a D'Montrio kitchen rather than ordered at a restaurant represents less food packaging, less supply chain transport, less commercial kitchen energy use, and less food waste. This isn't a small difference across a week-long stay, it's quite a meaningful one.
Zone 1 positioning eliminates the need for a hire car entirely.
All eight D'Montrio properties sit in Zone 1 all within walking distance of London's major attractions and within the weekly transport cap for unlimited Tube and bus travel. The car hire that many outer-London or rural accommodation options implicitly require simply doesn't arise. London's public transport network is one of the most comprehensive in Europe and it becomes the guest's entire mobility infrastructure.
For the complete guide to getting around London sustainably by tube, bus, and Santander Cycle - read our London Transport Guide 2026 here.
Weekly housekeeping uses dramatically less water and detergent than daily hotel housekeeping.
The numbers speak for themselves. Seven linen washes versus one. Seven bathroom cleaning cycles versus one. Seven sets of single-use amenity products versus one. The weekly model isn't just more respectful of the guest's space, it's structurally more sustainable.
Sustainability at D'Montrio isn't only what we do behind the scenes. It's a partnership with every guest who stays.
Opt into the towel and linen reuse programme. Our weekly housekeeping schedule already means linen is changed far less frequently than a hotel and guests who choose not to request additional housekeeping during shorter stays extend that benefit further.
Choose public transport and cycling. London's Santander Cycle scheme has docking stations throughout our neighbourhoods — Fitzrovia, Westminster, Baker Street, and Farringdon all have stations within minutes. The weekly transport cap of £44.70 covers unlimited Zone 1–2 travel from Monday to Sunday. There is genuinely no need for a taxi or rideshare for the vast majority of London journeys. (Source: TfL.gov.uk, 2026.)
For the complete guide to London's transport options including Santander Cycles and the Night Tube - read our London Transport Guide 2026 here.
Shop local and dine sustainably. Each of D'Montrio's eight neighbourhoods has its own ecosystem of independent cafés, local markets, and restaurants with genuine community roots. Exmouth Market in Farringdon. Charlotte Street in Fitzrovia. Portobello Road in Notting Hill. Marylebone High Street near Baker Street. Shopping locally keeps money in the community and supports businesses that, in most cases, operate with a smaller environmental footprint than chain alternatives.
Cook in. Your D'Montrio kitchen is not just a practical convenience, it's an environmental choice. A home-cooked meal from local ingredients bought at a nearby market is one of the lowest-impact ways to eat in London and one of the most enjoyable.
The hospitality industry has spent decades framing sustainability as a trade-off. The eco option versus the comfortable option. The responsible choice versus the elegant one.
D'Montrio's position is that this framing is wrong and that the serviced apartment model demonstrates why.
A fully furnished, professionally managed, Zone 1 London apartment with LED lighting, water-efficient fixtures, eco-friendly materials, weekly housekeeping, and a kitchen for self-catering is not a sustainable compromise. It is a luxury product that is, by its design, more environmentally considered than the traditional hotel room it replaces.
According to hotelagio.com's February 2026 report, eco-certified properties report up to 28% higher booking rates compared to non-certified competitors not because guests are accepting less, but because they've understood that sustainable design and quality design are the same thing.
At D'Montrio, we believe that luxury hospitality and sustainability can go hand in hand. Every detail of your stay has been thoughtfully designed to minimise environmental impact while ensuring maximum comfort.
Because choosing a greener lifestyle shouldn't mean compromising on elegance.
Explore D'Montrio's sustainable stays across all eight Zone 1 London properties. Learn more about our approach to green living here.
We believe in honesty over aspiration. Here is where D'Montrio stands in 2026:
✅ LED lighting throughout all properties
✅ Smart climate control systems
✅ Low-flow water fixtures and water-efficient appliances
✅ In-room recycling bins across all properties
✅ Minimal single-use plastics in operations
✅ Thoughtfully sourced, sustainable furnishings
✅ Non-toxic cleaning products
✅ Weekly housekeeping model reducing water and chemical use per stay
✅ Zone 1 positioning enabling public transport and walking for all guests
✅ Self-catering infrastructure reducing food packaging and waste
🔄 Ongoing: Continued development of waste reduction and sustainability practices across all eight properties as we grow.
We're committed and we're honest about the difference.
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